Our knowledge or, to be accurate, the part of our knowledge responsible for subjective information, is mostly wrong. Our knowledge is being constantly formed by the sources that produce highly distorted information that is often based on assumptions of the authors, false or even counterfeited facts. In many cases only side aspects of the whole picture is presented.

The dissonance between the “real” reality and the reality that is forcibly being boxed up into our minds has increased drastically with the overall commercialisation of the society. News is not a source of up-to-date information anymore, it is a commercial product that is positioned on global or local markets of “news receivers”. Led by the main idea of capitalistic economics, the competition, news companies are forced to run after fun, not after essence. It is more important to have weather forecast presented by a hot blonde in mini rather than to provide accurate temperature values for tomorrow (I have nothing against the blonde herself, even the other way round, yet the *main* purpose of a forecast is informing about correct weather). In order to make information acceptable by as wide set of “news receivers” as possible, the facts are often brushed and beautified to exploit baser instincts at the expense of actuality.

Actually, it is hard to blame news companies for this, as they are just doing their business. Those who do not adhere to the general stream will be knocked down and substituted by the others who will do.

What is sad, is that “thanks” to our oversimplified and running-for-sensations world, we stick to false ideals, we hail losers (or common people in best case) and are not aware of real heroes. The “real” reality has nothing to do with the things propagated. There are no fairy adventures and heroes on white horses, live-for-today’s and good-vs-evil’s, 90-60-90’s and 23-years-old-sexy-nuclear-physics-professors; the real reality is boring and mostly undistinguished, but whom such reality would be interesting to? Pop is king.

Obviously, this cannot last forever. While not being able to discover it today, the people will definitely notice the difference between what they watch, hear or read around and what they see with their eyes. But what would be the price?